Few dishes ignite as much passion in Nigeria as Jollof rice. Whether at a party, family gathering, or festive occasion, the vibrant, tomato-based dish takes center stage on tables across the country.
It’s more than just a meal, it’s a cultural staple, a topic of friendly debates, and an enduring symbol of Nigerian cuisine.
…but as Jollof rice gains popularity globally, there’s a growing recognition that the true essence of this dish lies in one crucial factor: the quality of the ingredients. And at the heart of every great Jollof rice is the tomato.
The use of fresh, locally grown tomatoes not only enhances the flavour but also strengthens Nigeria’s agricultural economy.
This is where Tomato Jos comes in, providing a solution that ensures the quality, taste, and authenticity of every spoonful of Jollof.
The Local Ingredient Advantage
The rise of locally sourced ingredients is transforming the food industry in Nigeria. According to a 2022 report by the Nigeria Bureau of Statistics, Nigeria produces over 2.3 million metric tons of tomatoes annually, making it the 14th largest tomato producer in the world.
Yet, despite this impressive production, over 45% of these tomatoes are lost due to inadequate processing and storage facilities.
This leads to an over-reliance on imported tomato paste, a product that, while convenient, often lacks the rich, fresh flavour that Nigerians crave in their dishes.
Using locally grown tomatoes, harvested and processed at peak freshness, gives Jollof rice its vibrant, savoury taste. Tomatoes that ripen naturally on the vine, like those used in Tomato Jos paste, are rich in flavour and packed with nutrients.
In contrast, imported alternatives can be overly processed and stripped of the natural juiciness that makes Jollof rice a Nigerian culinary treasure.
A Taste of Nigeria, Grown in Nigeria
At Tomato Jos, we are proud to champion the use of locally grown tomatoes. Our paste is made from fresh tomatoes cultivated by smallholder farmers in the rich soils of Kaduna, northern Nigeria.
These tomatoes are handpicked and processed in our state-of-the-art factory to preserve their natural flavour, juiciness, and nutritional value. Every can of Tomato Jos paste contains the heart and soul of Nigerian agriculture.
By using Tomato Jos paste in your Jollof rice, you’re not only enhancing the taste of your dish you’re also supporting Nigerian farmers and helping to reduce post-harvest waste.
According to the International Fund for Agricultural Development (IFAD), smallholder farmers produce over 80% of the food in sub-Saharan Africa.
Yet, they often struggle with inadequate infrastructure and access to markets. Our mission at Tomato Jos is to bridge this gap by working directly with farmers, providing them with resources and a reliable market for their produce.
Tomato Jos: A Partner in the Jollof Revolution
We believe in the power of local ingredients to transform Nigeria’s food industry. By using our tomato paste, you’re not only ensuring the quality of your meals but also contributing to the growth of Nigeria’s agricultural sector.
We’re part of the Jollof rice revolution, one that champions fresh, local ingredients and supports the livelihoods of Nigerian farmers.
In 2023 alone, Tomato Jos worked with over 2,000 smallholder farmers, providing them with training, improved seeds, and access to markets.
Our processing facility has the capacity to handle over 400 tons of fresh tomatoes daily, ensuring that our customers get the freshest, most flavourful tomato paste available.
The Future of Jollof Is Local
As we look to the future, one thing is clear: the best Jollof rice is made with local ingredients. By choosing Tomato Jos, you’re making a commitment to quality, flavour, and sustainability.
You’re joining a movement that values the work of Nigerian farmers, reduces food waste, and ensures that the rich taste of Nigerian cuisine is celebrated worldwide.
So, the next time you prepare Jollof rice, remember that the secret to its rich, bold flavour lies in the tomatoes. And with Tomato Jos paste, you’re guaranteed a taste of Nigeria in every bite.
Join the Jollof rice revolution, because local ingredients truly make all the difference.
Sources:
– Nigeria Bureau of Statistics, 2022.
– International Fund for Agricultural Development (IFAD), 2023.
– Chef Fregz, Interview, 2023.
